Canadian feedlots produce fewer emissions ….. offshore beef produces more

It seems not a week goes by without some food retailer making a self-righteous proclamation that it will soon be buying politically-correct food ingredients. I refer to the trend by some fast food chains and grocery stores that want to buy designer/lifestyle meat products that claim to be hormone-reduced, steroid-free, antibiotic-free, cage-free, grass-fed, all-natural etc.

Truth or fiction

Outside of marketing/advertising industry award ceremonies, many advertisements aired garner little attention outside of delivering the message. Some however stand out above informing an audience.