Archived Opinion Articles


Don't gamble our future away

Sheri Monk

Canada left Sochi with an impressive amount of medals, beating even Uncle Sam in the gold and silver count. What we didn’t beat them at was the bronze category – in medals or coins. 


Where was the real campaign ag policy?

Due do our publishing schedule by the time you receive this edition of Alberta Beef Magazine the provincial election will be over. The result was either a continuation of the 44 year dynastic rule of the PC party, or a

Read More »

Exodus of America’s wild west

It appears that spring is here to stay, and though I know this past winter wasn’t one for the record books, it sure seemed long to me. I recently took a much-needed vacation to a couple of my favourite rattlesnake

Read More »

New political reality for cattle industry

…lobbying strategy will have to start over   The surprise election of an NDP government in Alberta has caused considerable apprehension in the cattle industry – and that’s putting it mildly. Although there have been a few bumps there has

Read More »

A&W doesn’t sell beef … it sells an illusion

It’s been said that organic foods are the biggest consumer scam ever perpetrated on a gullible public. Consumers, through crafty marketing innuendo, have come to believe that anything labelled organic is safer and healthier. I am sure some naïve consumers

Read More »

Truth or fiction

Outside of marketing/advertising industry award ceremonies, many advertisements aired garner little attention outside of delivering the message. Some however stand out above informing an audience. One such campaign is the A & W’s hamburger promotion (see Will Verbovens column for

Read More »