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Latest BSE case… be careful what you are testing for – you may just find it

Opinion

A Well Laid Plan By Ebony Verbonac

Nothing is certain except death and taxes, or least that’s how the popular saying goes. Taxes after death is a reality that many people do not like to discuss, and as a result many opportunities to reduce those taxes often

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Where was the real campaign ag policy?

Due do our publishing schedule by the time you receive this edition of Alberta Beef Magazine the provincial election will be over. The result was either a continuation of the 44 year dynastic rule of the PC party, or a

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Exodus of America’s wild west

It appears that spring is here to stay, and though I know this past winter wasn’t one for the record books, it sure seemed long to me. I recently took a much-needed vacation to a couple of my favourite rattlesnake

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New political reality for cattle industry

…lobbying strategy will have to start over   The surprise election of an NDP government in Alberta has caused considerable apprehension in the cattle industry – and that’s putting it mildly. Although there have been a few bumps there has

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A&W doesn’t sell beef … it sells an illusion

It’s been said that organic foods are the biggest consumer scam ever perpetrated on a gullible public. Consumers, through crafty marketing innuendo, have come to believe that anything labelled organic is safer and healthier. I am sure some naïve consumers

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Truth or fiction

Outside of marketing/advertising industry award ceremonies, many advertisements aired garner little attention outside of delivering the message. Some however stand out above informing an audience. One such campaign is the A & W’s hamburger promotion (see Will Verbovens column for

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Changes?

Whoever said the more things change, the more they stay the same, hit the nail on the head – in the context of politicians selling “change.” Mr. Trudeau sold [some] Canadians on voting Liberal based on a large extent, this

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